This refers to how the solution will get to the customer; the distribution channels and intermediaries including wholesalers and vendors who help clients to access products and solutions or solutions within a practical method. This third P has also at times been referred to as Spot or Placement, referring for the channel by which a products or serv

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To beat the deficiencies in the 4P product, some authors have instructed extensions or modifications to the original product. Extensions on the 4 P's in many cases are included in cases for instance companies marketing in which one of a kind qualities (i.e. intangibility, perishability, heterogeneity and also the inseparability of creation and use)

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